# Why Plxyer

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### ⚒ **Purpose-built tools for Web3 game creation**

PLXYER provides purpose-built tools for Web3 game creation. We’ve worked closely with game developers and game platforms in both Web 2.0 and Web3 to build a new composable software infrastructure layer for blockchain games.

Our ecosystem includes custom tools for game creation, in-game social networking, providing the foundation upon which developers to build upon.

### 🛄Reduce CPA and increase LTV for games

As game creators, there are crucial business metrics to consider in order to ensure the long-term success of a game. Primarily, these include CPA (cost per acquisition of a new user) and LTV (lifetime value). The key to a sustainable operating margin for a game creator is ensuring CPA is less than LTV.

PLXYER has designed its platform in such a way that if a game is built/ launched on the PLXYER Game Portal, it will see reduced CPA and increased LTV.


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